Ecommerce Sea acquires Mallna

Ecommerce Sea the e-commerce arm of N2V, have made its first talent Acquisition of the fresh Jordanian startup Mallna.

Ecommerce Sea is a company that specializes in building and starting projects in the ecommerce space all over the Middle East. The company focuses on building online brands in the form of eShops and boutiques, that target different market segments. In addition, in the near future Ecommerce Sea is determined to contribute to the e-commerce eco-system by providing the end-users and business owners with e-commerce infrastructure services.

Mallna is a social shopping discovery platform that was founded by a young Jordanian entrepreneur Abedul-azez Kasaji last year, angel funded by a family member, Anas Odah.

Ecommerce Sea CEO Mazen Aldarrab commented: “We saw a great potential in Mallna team and the product they have built, we share the same vision so we decided to bring the team on board”

Mallna team will be integrated within our team in Riyadh and will focus on building e-commerce products with a social flavor.

Mazen Aldarrab: “The acquisition of a website that specializes in adding a social experience to it’s e-commerce function (social commerce) is a part of Ecommerce Sea’s long term investment in the e-commerce market. Saudi Arabia and the region in general is experiencing a transitional phase of interacting with social media channels, and the next step lies in integrating this growth and transforming it into means that will aid and improve the experience of online purchase”.

Abedul-azez Kasaji “We’re very excited to join Ecommerce Sea, as they have a wide range of competitive advantages in a very attractive market, the team is very talented and we hope to be a great key ingredient for the company’s future growth”.

More about N2V : N2V is one of the largest Internet holding groups in Arabia, focused on value creation through building and investing in Arabic consumer web & mobile ventures (e-commerce, Arabic content, social media, games, mobile apps), with over 200 employees spread in offices around different Arab countries (Saudi, UAE, Jordan, Egypt, Bahrain) and the USA.

About Mazen Aldarrab: Mazen Aldarrab is a young entrepreneur, enthusiastic about growing electronic commerce in Arabia, he founded Ecommerce Sea and undertook several e-commerce project such as Thou8, and Vanilla e-Shop. He believes in a promising future for e-commerce in the MENA region.