VanillaEshop participated in "Life Awaits You" initiative organized by Zahra Breast Cancer Association, the initiative aimed to raise awareness and encourage women to take the first step to undergo cancer check up. VanillaEshop published a series of simple and easy to follow steps for women to be able to check themselves comfortably at their homes. VanillaEshop also dedicated 10% of Glam Glow and Beautiful Brows products revenue to the initiative as well as implementing a 20% sale on all products to raise awareness about the initiative and boost the sales. VanillaEshop also ran online promotional campaigns about the initiative on several websites; including Hawwa World Forums which is considered to be one the most frequented websites among the female web surfers in KSA, and using the campaign’s Arabic hashtag.
The initiative was launched by Zahra Association in October under the patronage of Her Highness Princess Haifa’a Bint Faisal. The initiative included various programs and activities that were carried out in cooperation with several charity organizations including: Kayl Association for Obesity, NAQA Charity Anti-Smoking Association, the Saudi Physical Therapy in Women’s Health Association, and the Ministry of Health's Tobacco Control program.
The initiative also included special discounts on medical check ups and cancer examinations in cooperation with multiple hospitals. Also, a specialized data center was prepared to provide information about the initiative, the participatory hospitals and healthcare centers, which numbered 28 hospitals and 6 supporting charity centers.
Vanilla EShop is an online shopping destination for fashion and accessories that is considered among the top online shopping destinations in Saudi Arabia and the GCC, where international brands and special products from local designers can be found, Vanilla EShop provides shoppers and visitors with a comfortable and fun experience as they browse and shop for goods.